From fundamental right to market opportunity
Almost four out of five people around the world believe that Internet access is a fundamental right (BBC, 2010). However, in fast-growth markets in Latin America and Asia, even lower middle class consumers still have a patchy access due to a triple barrier: Service coverage, affordability, and ease of use. There is substantial business potential based for example on current consumer expenditure in internet cafés, supported by extensive first-hand market research among the target consumers.
Fun, facts and freedom for consumers
UNIQOTEQ’s web-on-TV solution is designed to address precisely this consumer need. It offers an outstanding social experience that overcomes the triple challenge of service coverage, affordability, and ease of use. It is 3G-based, as affordable as a mobile phone, and as easy to use as a tablet. In addition, it is beautifully designed and offers a high-end sharing experience that is based on the consumer’s existing TV as well as his/her current media consumption habits. The competitive advantage comes from the uniqueness of the positioning and stickiness of the solution: It just knows what each consumer likes, creating true delight through cloud services.
The potential to reach hundreds of millions of consumers through partnering with mobile network operators in rapid growth markets is significant. The solution provides them with a plug & play option to leapfrog competition. It enables them to increase data and value-adding services revenue whilst keeping their focus on their core business and a good grip on their customer base.
Competence and passion that make it happen
Speed and talent are the critical success factors. UNIQOTEQ’s roots are in a Nokia business program headed by UNIQOTEQ’s current CTO. The program was spun out in Q4 2010, which gave UNIQOTEQ a strong head start. Its world-class team has the required competence and experience. The technology team patents aggressively, and has a growing IPR portfolio, primarily in the areas of web-on-TV user experience and cloud services. The business team of former Nokia emerging market experts has already connected billions of people through its successful market expansion of mobile phones and now aims to do the same for the web.